Although standalone eBook readers are growing in popularity, Amazon is set to lead the market by making its Kindle service available to BlackBerry owners and Apple Mac users in the future.
Kindle currently allows users to purchase virtual books from an online store and download them directly to their Kindle reader, which is intended to give the impression of reading from a printed page but in a versatile electronic format.
Amazon intends to make its Kindle download service and eReader software available on various RIM mobiles in the future according to sources. This would mean BlackBerry users would be able to browse and purchase the latest titles and then read them on their phones.
There is currently a Kindle application for the iPhone, but at this time it only allows users to read books but not to purchase them, as a separate browser window is required for this.
Amazon has chosen the BlackBerry platform in order to make its eBooks available to a large number of customers around the world and hopes to generate further revenues from its Kindle service in this way.
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