After revealing three new smartphones running on the Windows Mobile platform, HTC has made clear its commitment to Microsoft's mobile operating system for the next 12 months.
Leaked details show that HTC is going to be pushing the 'productivity' credentials of the Windows Mobile platform, aiming its new smartphones specifically at business users who want a comprehensive communication and organisational experience.
The three new phones are distinct in both their features and functions and HTC is hoping to broaden the appeal of its Windows Mobile handsets while appeasing those who are already fans of the platform.
The first mobile phone, codenamed Photon, is lined up for an anticipated April release and is expected to replace the HTC Touch Diamond 2.
A five megapixel camera, 3.2 inch multi-touch display and, of course, Windows Mobile 6.5 will make it attractive to both old and new HTC customers.
The second smartphone, called the Trophy, will be a full QWERTY keypad device, similar to the BlackBerry 9700 Bold in shape and style.
However, with a three inch touch sensitive screen above the keypad, the options for interaction will be broader than those to be found in RIM's current offerings.
The final new phone, the Tera, looks a little like a Nokia N97 with a full QWERTY keypad housed beneath a sliding touchscreen interface.
If HTC sticks with its current plans, the Tera could suffer because it employs the older resistive touchscreen technology as opposed to the multi-touch sensitive capacitive versions seen on both of the other phones in this new line-up.