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Nokia sets sights on Chinese mobile market

Nokia sets sights on Chinese mobile market

Nokia has taken further steps to expand its operations in the booming Chinese mobile market by joining forces with local investment firm New Alliance.

The partnership has resulted in the creation of a new company called Nokia Alliance Internet Services, in which Nokia and New Alliance hold a 50 per cent stake each. 80 employees of the new firm are expected to start work in the New Year.

A Nokia executive explained that with the cooperation of New Alliance, Nokia would be able to offer much-improved mobile internet and content delivery services to its Chinese customers.

This would include delivering the Ovi Store and its associated services, as well as allowing local software developers to add their own applications.

New Alliance is itself a subsidiary of the larger Shanghai Alliance Investment and the group has a long history of expertise and investment in the media and telecoms industry within China.

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