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Augmented reality from Nokia for UK customers

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Augmented reality from Nokia for UK customers

Nokia has begun testing its new augmented reality service in Colchester and although it is only in its early stages, the potential applications could alter the way in which people live their lives.

If you have a Nokia smartphone with GPS, a camera and an internet connection and you come across one of the Nokia Point & Find posters which are located on bus stops in the test area, you can use the app, which is free to download, to find out more information at the area around you.

The application will work out where you are by using the GPS and then beam information including local news from the BBC and information on shopping, eating out and entertainment directly to your mobile, overlaying it on top of what the camera is displaying on-screen.

Augmented reality apps have already appeared on the iPhone and for Android-based mobiles, but Nokia's official app seems to be potentially more useful and could be rolled out across the UK if the trials prove to be a success.

Nokia has teamed up with JC Decaux, which provides outdoor advertising around the UK and as such a nationwide implementation could easily follow on from the tests.

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