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LG steps back from Mobile World Congress

LG steps back from Mobile World Congress

After Nokia announced that it would not be taking part in the 2010 Mobile World Congress (MWC) in Barcelona this February, a second major manufacturer has pulled out of the event.

LG was booked to host an exhibition, but it has told the event's organisers that it is attempting to alter its participation in the MWC.

As such, LG will be represented at the various meetings and presentations during the conference, but it will not be visible promoting its products as it has been in previous years.

According to an LG spokesperson the decision should not be seen as a reflection on the company's opinion of the MWC itself, but as part of a wider shift in LG's global marketing strategy. Whether this means that LG will cease to feature its products at other mobile phone expos remains to be seen.

In contrast to the lack of major LG or Nokia presence, Samsung has revealed that it will be holding its largest ever exhibition at the MWC, with more room to manoeuvre almost certainly afforded by the absence of two of the world's largest manufacturers.

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