With the Mobile World Congress (MWC) just days away, industry rumours are suggesting that software giant Microsoft is in the market for a smartphone manufacturer and has its sights set on BlackBerry producer Research in Motion (RIM).
The All Things Digital blog has cited sources from within Microsoft as suggesting that a takeover bid for control of RIM could be on the cards.
Microsoft Chief Executive Officer (CEO) Steve Ballmer is allegedly showing interest in the Canadian firm ahead of the Windows Mobile event taking place within MWC.
Microsoft has conceded much of the smartphone market to its rivals at Apple, Google and indeed RIM, with Windows Mobile currently in use on just 18 per cent of smartphones in operation today.
If Microsoft does purchase a smartphone manufacturer and particularly if it purchases the well placed RIM, then it will have acquired a ready-made platform from which to further its market share in the quickly evolving industry.
RIM is valued at nearly £25 billion and of all the smartphone producers in the world it makes the most sense from the point of view of Microsoft, which has always aimed its mobile products at business users rather than mainstream audiences.
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