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  5. Sony Ericsson turned down Nexus One deal

Sony Ericsson turned down Nexus One deal

 Sony Ericsson turned down Nexus One deal

Sony Ericsson's Chief Executive Officer (CEO) Bert Nordberg has claimed that his firm was approached by Google and asked to partner with it on the creation of the Nexus One.

The deal subsequently went to HTC after Sony Ericsson declined the offer because it did not want to have a phone out there that it had produced but which did not carry its branding.

Observers have noted that the mixed reception of the Nexus One may make Sony Ericsson's decision appear to be the right one, although the firm might have been able to get a foothold in the US market had it done things differently.

During this year's Mobile World Congress, Sony Ericsson had a strong showing, with smartphones such as the Xperia X10 catching attention. However, it has still been unable to get any support from network operators in America.

Mr Nordberg revealed the news in an interview with the Swedish magazine Sydsvenskan and it shows that Sony Ericsson does not lack ambition or confidence in its own products.

For the time being, it only lacks the sales figures to back up its heritage and plans for the future.

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