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Android ad earnings split with phone carriers?

Android ad earnings split with phone carriers?

Mobile advertising revenue accrued by Google may soon be shared with network providers and Android smartphone manufacturers, speculation suggests.

According to a report from PaidContent.org, Google is currently locked in negotiations with its partners to split revenue from ad spots.

Only smartphones that use Android and support pre-installed Google applications are said to be included in the talks.

It is thought the move could be a key driver in maintaining support for Android by multiple industry partners.

Google's acquisition of AdMob for hundreds of millions of pounds in 2009 showed that the search engine giant is looking to make an early claim to the potentially huge mobile advertising market.

Google is not the only firm interested in mobile advertising, as rival Apple invested heavily in Quattro Wireless at the start of 2010.

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