A leaked Apple advert appears to reveal that the next-gen smartphone will be named the iPhone HD.
See the advert below
The spot, which surfaced on YouTube, shows an iPhone which has ditched the traditional styling completely, with a curved back plate.
It also seems to suggest that video calling will be a part of the package.
Most observers have treated the ad with a healthy dose of scepticism, as Apple would have to spend a lot more on the development of the next iPhone if it was to move away from the design which has changed little since 2007.
However, although the content of the video may well be an elaborate hoax, many are convinced that the next iPhone will not carry the 4G suffix, as this would lead consumers to believe that it will support 4G networks, which is unlikely.