A barcode-scanning, shopping app from software giant Microsoft is set to make an appearance on the Android Market, indicating that there is now greater unity between the various competing developers.
The free 'Tag' app will use Android smartphones' digital cameras as a means by which to read the barcodes of any products that the user encounters and wants to learn a little more about.
Thus far, Microsoft has stuck to its own Windows Mobile platform when it comes to app development and so the launch of Tag is a significant step for both the Windows giant and for Google.
Microsoft has already made versions of Tag for the iPhone, BlackBerry mobiles, Nokia Symbian handsets and, of course, Windows Mobile smartphones.
Microsoft has been keen to create software for rival platforms in recent years, with the launch of its first iPhone app back in late 2008.
Last month a total of 24 leading network providers put their heads together and came up with the Wholesale Applications Community, which is intended to make app development and distribution across multiple platforms much easier.
There are some who fear that the creation of the organisation may be a means by which providers can siphon off some of the money that is being made by developers and manufacturers from the growing app market.