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Sony Ericsson revives Walkman music phone range

Sony Ericsson revives Walkman music phone range

Sony Ericsson's Nathan Vautier, who heads up its UK operation, has revealed that his firm is going to be continuing the W-series of music-focused mobiles this year.

There was an expectation that Sony Ericsson would be putting all of its efforts into conquering the smartphone market, but this announcement seems to show that the firm is still going to cater to some of its core fans.

In an interview with Mobile Today, Mr Vautier said Sony Ericsson would only be releasing 26 new mobiles in 2010, which is a few less than it had originally planned and that new Walkman phones are among them.

Mr Vautier noted: "There will be a number of Walkman products. Some of these will be better suited to prepay, so we will still have relevance in that segment from the middle of 2010 onwards; they will be around the £100 mark."

Sony Ericsson's last big W-series release came in the form of the W995 which has been on the market since last summer and there were some who believed that the firm's adoption of the Android platform could squeeze out the Walkman brand.

No specific details relating to any of the planned Walkman phones have been made public, but it is good to receive confirmation that development is definitely underway.

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