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Vodafone planning April launch for Nexus One

Vodafone planning April launch for Nexus One

The Google Nexus One is coming to the UK on Vodafone in April, although it appears that you will still only be able to pick it up via Google's website rather than in-store.

According to reports, Vodafone had been looking to get the Nexus One out in March, but sources within both firms have said that a delayed launch in April has been made necessary to ensure that the phone is completely ready for the UK market.

Google is relying on minimal marketing to push the Nexus One into the palms of millions and by restricting the sale of the smartphone to its own store it has so far suffered from relatively low initial sales.

According to the Telegraph, Google and Vodafone are less keen to be drawn on an official release date, being content to say that the Nexus One will become available at some point in the spring.

Apple is continuing to market the current-generation iPhone heavily and it will be interesting to see how the mainstream audience reacts to the similarly priced Nexus One when it arrives without a blaze of publicity.

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