A new partnership between Samsung and search engine giant Yahoo will see new mobile phones from the South Korean manufacturer using Yahoo's search function.
Reports suggest that this will be applied across all of Samsung's smartphones, controversially including the Android-based mobiles which run on search rival Google's platform.
The deal will see more Yahoo services becoming the default options on Samsung mobile phones, including mail, news and even Yahoo Maps.
The deal is only days old and so the full particulars as to what it will involve have yet to be officially revealed.
Observers believe that Samsung will be getting paid a significant amount by Yahoo in order to make the switch-over worthwhile.
Samsung mobile phones that are launched or sold from May this year will be the first to get the Yahoo search engine set as the default option.
This will include the Samsung Galaxy S smartphone, which might feel a little odd once its Android platform laden with Yahoo's services.
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