After Google changed its plans to sell the Nexus One exclusively online and it emerged that Vodafone would not be joining it in this scheme, the firm has spoken out to explain the events.
"I think what happened was that we changed our distribution model and couple of weeks passed by before we announced it and some of our partners made some product changes before we had the chance to announce it," said Google's Andy Rubin during a developer's conference last week.
The Nexus One arrived in early 2010 but its online-only sales plan was only recently ditched due to lacklustre sales in the US, with Vodafone announcing that it would stock the Nexus One in-store for UK customers to try.
Vodafone and its US partner Verizon Wireless had originally intended to join in with Google's webstore sales, but they later retracted these plans.
Mr Rubin admitted that the search giant had suffered a setback with its plans to change mobile buying habits.
He stated: "From a technology perspective, I think the Nexus One was the showcase superphone at the time and that set the bar. To be revolutionary in the way people buy phones? That didn't happen."
Google was apparently unprepared for the complexity of operating the webstore and instead decided to "focus [its] resources on the platforms and the apps to make the platform shine rather than hooking into provisioning systems and billing systems," he added.
After half a year working on the US webstore, Google realised that it could not replicate this on a global scale and decided to focus on the software of the phone itself.
Mr Rubin was questioned about the development of a Nexus Two smartphone to replace the current flagship Google mobile, but declined to comment.