An advert to showcase the iPhone 4G's proficiency as a video calling mobile is being recorded by Apple, according to a slew of reports.
British director Sam Mendes is reportedly directing the TV spot, which will focus on the forward facing camera that the next generation iPhone is almost certainly going to sport.
News of Apple's plans leaked in a tweet from actor ViFlaten who told her followers that she had an audition to take part in the commercial.
Since posting the tweet ViFlaten's profile has been removed completely, presumably after she got a dressing down from someone involved in the iPhone 4G's promotion.
This is being seen by some as confirmation that what she said was indeed the truth.
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