The Apple iPhone is gradually encroaching on the portion of the smartphone market traditionally dominated by Research in Motion (RIM)'s BlackBerry line-up, a new study discloses.
During the first quarter of 2010, the iPhone's market share jumped nearly six points to 16.1 per cent, with RIM falling by under one per cent to 19.4 per cent, according to a report from IDC.
Despite Apple's strong performance, the biggest threat to current smartphone market leaders is posed by HTC and other manufacturers using Google's Android platform. The Taiwanese manufacturer grew slightly to capture 4.8 per cent of the global market.
Nokia retains its position as the largest manufacturer of smartphones, with its first quarter figures of 39.3 per cent showing absolutely no movement from 2009.
Smartphone growth continues to outpace the growth of the market as a whole, with total gains amounting to nearly 60 per cent, or 54.7 million phones sold.
"More consumers are aware of smartphones now due to positive referrals from friends and family and manufacturer's mass media campaigns," said IDC's Kevin Restivo.
Mr Restivo added: "Coupled with increased confidence on the part of consumers, these factors will create a perfect storm of demand for suppliers this year."