The reign of Apple and Google over the mobile application market is being challenged by international providers from a power base in London.
Networks are to form a new mobile apps company with the intention of creating a unified applications service to cater for the needs of four billion mobile phone users around the globe.
The firms are hoping that before 2010 ends they will have come up with a platform that allows app developers to create content based on a single, standardised platform that will let them sell their wares to customers using the full spectrum of mobile phones.
Network providers have been adversely affected by the rise of the app, which is lining the pockets of Apple and Google while carriers are forced to deal with rising data demands without really seeing much of the revenue stream themselves.
Although Apple is creating a stir with its iPhone apps, it is the mass-market Google platform Android that is of greater concern to networks, as there are cheap handsets available to pay as you go customers that are already running Android with access to the app market.
Google is willing to share ad-generated revenue with networks, but as with Apple it is not giving networks any app-based income.
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