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Samsung: Smartphones boost AMOLED screen take-up

Samsung: Smartphones boost AMOLED screen take-up

Samsung is projecting a significant increase in sales of AMOLED screens over the next few years, with smartphones acting as a catalyst.

Over 600 million AMOLED screens are expected to be sold by Samsung in 2015 and, in anticipation, the South Korean manufacturer is investing significantly in refining the technology and in its production.

In the current market the manufacturers cannot produce enough AMOLED screens to meet the demands of the consumer and Samsung's Lee Woo-Jong is convinced that this is likely to be a familiar scenario in the coming years.

"Strong growth of smartphones will drive robust expansion in the AMOLED market, which we expect to grow by 30 times to 600 million units by 2015 when shipments of mobile devices are expected to grow to 2.6 billion units," Mr Lee told Reuters.

He added that OLED screens are likely to extend into application segments in other areas such as tablet PCs and televisions.

Although Samsung is not currently making a profit on its AMOLED production, it is now just about covering its costs, so it could benefit from a substantial AMOLED-led income over the next five years.

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