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Sony Ericsson expects market share retention

Sony Ericsson expects market share retention

Sony Ericsson will be relying on a wealth of new releases in 2010 to help it retain its share of the global mobile market, according to official sources.

The CEO of the firm, Bert Nordberg, said that the four per cent market share currently held by Sony Ericsson would be retained as new smartphones were launched to help fight off stiff competition that has seen the manufacturer make losses in the recent past.

Although Mr Nordberg said that Sony Ericsson would not be losing its grip on its current market share, he was keen to emphasise that the firm is looking to substantially grow its user base in the coming months as opposed to simply satisfying itself with remaining afloat in a difficult climate.

Sony Ericsson has faced problems both internal and external, with the likes of Apple and Research In Motion (RIM) dominating the smartphone market, whilst it has failed to impress with its own high end mobiles as a result of software issues and postponed releases.

News that the flagship Xperia X10 will not be getting an update to Android 2.1 until the end of the year emerged earlier in the week, suggesting that although its intentions are good, Sony Ericsson still has a lot to prove if it is to be taken seriously alongside international competition.

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