Britons grousing about inflated iPad prices in the UK have been given food for thought in the shape of a gold-plated, diamond festooned version of Apple's wonder device.
At a cost of £130,000, the new Gold edition of the Apple iPad from designer Stuart Hughes is not for anyone on a budget, or those with any sense, but nonetheless is the latest in a long line of luxuriously modified mobiles and gadgets he has created.
A total of 53 diamonds have been embedded in the iPad's golden shell, bringing its weight up to a meaty 2.1KG.
People with slightly smaller budgets can still get a gold-plated iPad, minus the gemstones, for about £2000.
Last year, Hughes unveiled a £2 million jewel-encrusted iPhone 3G and has previously turned his hand to crafting a £300,000 Nintendo Wii console.