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  5. 3 iPhone 4 tariff deals ‘to undercut rivals’

3 iPhone 4 tariff deals ‘to undercut rivals’

3 iPhone 4 tariff deals ‘to undercut rivals’

Newbie Apple smartphone carrier is set to unveil the best-value iPhone 4 plans on the market, reports suggest.

Compare iPhone 4 deals at Top10: iPhone 4 Deals

According to unnamed sources at 3 cited by Unbeatable, the network is deliberately delaying unveiling its tariffs to assess what its rivals are offering. In the meantime, the network's parent company Hutchinson Whampoa is negotiating directly with Apple to be able to offer the best tariffs available.

Once all its competitors’ tariffs are out in the open, 3 will make its move and cause a splash with a host of low-cost tariffs, it is claimed.

The report states: “Thanks to some rather forthcoming Three UK employees, it turns out the mobile operator are in talks directly with Apple to ensure that they offer the cheapest tariffs on the UK market

“3 are patiently waiting for all the other mobile operators to announce their iPhone 4 prices, once they are all out in the open, 3 intend to aggressively price their plans and undercut everyone.”

Credence is lent to the rumours by 3’s status in the UK market as a low-cost specialist. The highest-priced smartphone tariff the network currently offers is £30 per month.

Also adding a tang of veracity to the speculation is that 3 delayed its iPad microSIM deals until its competitors had shown their hands. It subsequently came to market with a £15 per month deal that is significantly below its nearest rival.

There is a also possibility that 3 could look to distinguish its contracts by bundling them with free access to music streaming service Spotify, as it did with the HTC Hero Android smartphone. Alternatively, it could offer unlimited data plans.

With Orange, Vodafone and O2 all confirming their tariffs this week, the sole remaining network aside from 3 yet to unveil its offering is T-Mobile. However, T-Mobile’s affiliation with Orange suggests that its prices will differ little from its partner network.

Compare iPhone 4 deals at Top10: iPhone 4 Deals

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