Developer DoubleTwist has launched a free media player app for Android phones, which offers iTunes-style synching with desktop PCs.
In the past it has not been easy to synchronise media libraries from a PC to a Android smartphone, but app and desktop editions of DoubleTwist apparently rectify this problem.
The synchronisation process can transfer not just media files but also the ratings given to songs, as well as the playlists, videos and photos that music fans may want to access on your mobile.
Although the DoubleTwist app is free at the moment, its developer will charging after an initial promotional period, so quick action is advised.
Further developments of the app are planned, with a homescreen widget allowing for playback controls outside of the main app.
Google's own improvements to the Android platform's standard media player have been incremental over the various releases and thus far it has held back from creating a desktop equivalent.
This is because it is working towards a completely wireless transfer environment in which users buy and download all of their media on their smartphones, which takes desktops out of the equation.