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FarmVille arrives on iPhone

FarmVille arrives on iPhone

FarmVille, the agricultural simulator that won millions of fans via social networking site Facebook, has been launched as an independent app for the iPhone.

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App developer Zynga has made FarmVille available free of charge via the App Store. Revenue is generated via in-app advertising and the ability to purchase items to enhance the experience.

Just over 900 people work for US developer Zynga, but it has a user base of over 75 million for FarmVille alone. Its previous online successes include Mafia Wars and spin-off FishVille, both of which perform well without reaching the heady heights of FarmVille's popularity.

FarmVille has become a game of such social relevance that it was featured during the introduction of the iPhone 4 and thus the speedy arrival of the official app is unsurprising.

Zynga and its contemporaries have discovered that the correct manipulation of the casual gaming market can result in a highly lucrative business, with many players willing to spend hours online cultivating their virtual farms and spending modest sums on virtual upgrades that collectively represent a significant revenue stream.

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