Games broadcast on ITV from the 2010 World Cup in South Africa will be available to view on the go thanks to a brand new iPhone app.
The app will arrive on June the 11th and it will play simulcasts of the matches as they go out live on ITV 1 and 2. As long as users have a 3G connection or a nearby Wi-Fi network available they will be able to view the coverage in full.
"The ITV web app will enable iPhone users to find and watch their favourite ITV content, on the go and with this year's World Cup fast approaching, iPhone football fans now have a new way to watch with the latest action," said ITV's Ben McOwen Wilson.
This suggests that the app will not just show the games, but anything that is showing on the two flagship channels at any given time. iPhone users will therefore be able to watch everything from soaps to news bulletins on their mobile phones.
After the BBC was forced to scrap its plans to launch an app to allow iPhone users to watch the World Cup games for which it has rights, ITV has made a breakthrough with its exclusive app offer.
"As the only UK broadcaster to screen the World Cup on mobile, this application offers advertisers a dynamic way to interact with viewers and puts ITV at the forefront of mobile VOD," Mr McOwen Wilson continued.
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