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Microsoft promises smut-free app market

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Microsoft promises smut-free app market

There will be no place for pornographic content on the new Windows Phone 7 Marketplace when it launches in tandem with the new platform, according to Microsoft.

Rules and regulations have been set out by the software giant to guide developers as to what will be acceptable to publish and what will get rejected.

Microsoft launched the Marketplace six months ago, with Windows Mobile version six users getting access, but in the run up to the arrival of Windows Phone 7 the store will be undergoing a significant overhaul.

A charge of roughly £70 will be payable annually to Microsoft by any developer looking to publish their apps, which is broadly in line with the fee that Apple commands for its service. For this fee, developers will have free reign to sell as many apps as they wish.

Free apps will not require a payment, provided that developers submit no more than five. Above this figure, each free app will cost the developer about £14.

Microsoft is planning to allow developers the opportunity to generate income in a number of ways. They will have the option to put limited period free trials on apps, have in-app advertising or offer a cut down free version of an app which will cost the user if they wish to unlock its full functionality.

Any profits made from the sale of apps will go to the developer minus a 30 per cent cut taken by Microsoft, which is identical to the amount Apple charges. With the censorship of sexually suggestive material and similar charges, Microsoft appears to be following Apple's footsteps religiously.

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