An alternate reality game (ARG) called Conspiracy for Good has been created by Nokia and TV writer Tim Kring, best known for his work on the Heroes series.
Check out Tim Kring's take on Conspiracy for Good in the video below
The game, which is described by Nokia as a "new audience participation experience", will be available to play across multiple platforms, including via mobile apps and online multimedia content.
The ultimate aim of the project is to have a positive real-life impact on an educational institute located in the poverty stricken African nation of Zambia.
"I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories. Our goal with the Conspiracy For Good is to entice, engage and inspire the audience to drive real-world change through their participation in a narrative," said Mr Kring.
As well as being supported through mobile games and online mystery-solving, Conspiracy for Good will involve some active participation for serious fans, with Nokia planning events in the nation's capital throughout the summer.
The Ovi Store has been integrated into the ARG experience and apps called Exclusion and Mainframe Liberator are available to further the plot of the mysterious game.
Nokia has drawn in Ovi Maps and Ovi Music, making this a fairly effective marketing campaign for its multiple mobile services as well as an engaging opportunity to have fun and help Zambian children at the same time.
"Tim Kring has realised the potential for Nokia's Ovi platform as a channel to advance storytelling through interconnected services and active audience participation. Conspiracy For Good is Nokia's most powerful example to date for how content owners can blur the lines between the online and real-world to connect people to change," said Nokia's Tero Ojanperä.