The BBC is facing strong criticism from the publishing industry after confirming it will go ahead with smartphone applications, despite widespread opposition.
The Newspaper Publishers Association (NPA) has said that BBC's planned apps will represent entirely new services rather than just expanding upon current offerings and as such will be significantly problematic in the eyes of its commercial competitors, over which the BBC has an unfair advantage of consistent public funding.
NPA Director David Newell said: "It's disappointing that the BBC Trust has decided to push this through quickly and avoid conducting a formal PVT (public value test).
"The launch of BBC mobile apps represents a significant change to the BBC Online service and we believe it will have a significant and negative market impact on the viability of the business models of commercial news organisations in the app market."
The corporation originally planned to launch a range of apps to coincide with the 2010 World Cup in South Africa, but these failed to appear while the BBC Trust was still considering whether or not it would need to carry out a PVT on such releases.
It has since decided that mobile applications do not have an inherent need for this assessment, essentially giving the broadcaster the green light to go ahead with applications.
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