The iPhone app Grindr, which allows gay men to locate others via the onboard GPS, is being developed to appeal to heterosexual users.
Launched over a year ago, Grindr is currently in use by 700,000 men across the globe and is racking up at least 2000 downloads each day.
The success of the app, which was built by Joel Simkhai for just £3,300, has now led its dev team to target the straight market.
Grindr operates by displaying pictures of men located near the user who also have the app and texts can be exchanged with any appealing members, with many choosing to meet up in real life as a result of the app.
Mr Simkhai said: "This notion of: 'Who is around me? Who is in this room now? Who else is like me?' – this is not just a gay thing. Gay men don't have the monopoly on loneliness and isolation.
"I do think it will be relevant for women. We'll redesign it; we'll call it something different, market it differently."
Mr Simkhai believes that Grindr is the perfect replacement for online dating sites, which he says can be difficult to manage for those with busy lives.