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  5. Smartphone radio use on the increase

Smartphone radio use on the increase

Smartphone radio use on the increase

Despite a widely held belief that FM radio tuners in mobile phones are largely irrelevant, it would appear that smartphone users are increasingly tuning into internet radio.

Some 20% of smartphone users which equates to 1.4 million have now downloaded a radio app, according to Rajar (Radio Joint Audio Research).

The sixth in a series of Rajar surveys of this type, this has been the first piece of research to measure market adoption on mobile phones and involved over 1000 adults in the UK.

31% of those questioned confirmed that they had, at some stage, listened to Internet radio. Perhaps unsurprisingly, 15% of the respondents had downloaded a podcast.

Christel Lacaze, Research Manager at RAJAR, said: "The latest MIDAS [Measurement of Internet Delivered Audio Services] survey allows us to track the changing behaviour of people who use their mobile phones to listen to the radio."

As smartphones continue to represent an ever greater percentage of the mobile market, the rich content on offer via podcasts and other internet radio sources is clearly attracting those who would never have considered mainstream programming via FM radio stations.

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