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Sony Ericsson PocketTV powers to 7.5M views

Sony Ericsson PocketTV powers to 7.5M views

Watching TV on mobile phones could be a growing industry after Sony Ericsson announced that its PocketTV service had reached 7.5 million views since launch.

The series, which is tailored for the mobile viewer, has just come back for a second run and already the viewer numbers have increased by over 100 per cent.

The videos are available both online and via smartphones, with both audiences growing substantially as the service becomes more popular.

Nearly half a million viewers have used their mobiles to stream PocketTV episodes, which is deemed to be even more significant given that Sony Ericsson does not allow users to download the show to their phones, but requires that the show is streaming-only.

Sony Ericsson's Richard Dorman said: "Within the first seven weeks we had already beaten series one's total views of 3.2 million and we're pleased to say that we've delivered over 7.5 million views for series two to date."

The majority of the viewers for PocketTV have come via YouTube, but it also has a presence on Microsoft's MSN and Sony's Playstation 3-based Vidzone service.

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