Loyal Vodafone customers are in line for priority booking for festivals and marquee sports events, as part of its new VIP reward scheme.
Vodafone has partnered with Live Nation to secure festival tickets to ten events, including Reading and T in the Park. This will allow its customers to get a two day head start on ordering tickets to these events when booking for next year opens in the autumn.
The carrier, which sponsors the McLaren F1 team, will also offer customers the chance to win a visit to the HQ of the famous McLaren group as well as tickets to Silverstone race circuit later in the month when Brit stars Jenson Button and Lewis Hamilton will be taking part in the British Grand Prix.
When the London Fashion Week takes place this September, Vodafone customers will be able to order tickets early using the VIP service, which is made possible because, again, Vodafone is the main corporate sponsor of this particular event.
Guy Lawrence of Vodafone said: "We're giving all our customers the chance to be at some of Britain's best events in fashion, festivals and Formula One.
"We wanted a simple rewards scheme for all our customers that was much more than music and much wider than just London-based events."
Rival provider O2 has offered a similar service to its customers for some time, giving them priority for events at the O2 Arena tickets and its national chain of gig venues.