Research in Motion (RIM) has agreed a deal to buy mobile app developer Cellmania, as it bids to make up ground on Android and the iPhone.
Cellmania is a specialist in the field of mobile application retail and will probably be enlisted to apply its technology to the BlackBerry App World download service.
This means that RIM will be able to enable subscription-based apps, monitor spending habits and integrate payment systems into apps to generate more revenue for developers.
Cellmania stated: "Our team has joined RIM's global organization and will continue to bring our expertise in application storefront development to the BlackBerry platform."
RIM has failed to impress tech types with the new BlackBerry Torch, despite the fact that it is sporting a completely new design and the latest version of its operating system.
The handset's muted reception has been followed by poorer than expected initial sales figures in the US.
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