Those who attended the V Festival at one of the two main sites this August will have been able to access free content from Virgin Media's new music download service for mobile customers.
Sending a text to a Virgin Media hotline, the number for which was displayed on hoardings for music lovers headed for the V Festival, allowed mobile owners to download three tracks from the service free of charge.
When the Virgin Music Media Store launches, there will be over one million tunes. To obtain access to five downloads each month, subscribers from any network will have to pay £4.
There is an incentive for existing Virgin Media customers to sign up because they will only pay £3 for the same track count.
The public launch of the service is set to arrive on the first day of September and there will be no long term commitment, with customers subscribing on a rolling monthly contract.
"With Virgin Media's long heritage with music, V Festival is the perfect place to launch our brand new Music Store. This is a key milestone in our mobile entertainment strategy and anyone with a mobile can take advantage of this new service to access great new music in an instant," said Virgin Media's Jonathan Kini
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