LG is bringing dual core processors to its Android phones, as it looks to regain ground lost to HTC and Samsung in the burgeoning market for smartphones running Google’s platform.
The move to boost the appeal of its Android offering comes after the South Korean firm sealed a deal with Nvidia to us its Tegra 2 processor in the Optimus range.
The agreement will see dual core processors featured in handsets for the first time ever, clearing the way for a smartphone experience that’s unrecognisably faster than what’s offered by the Snapdragon chipsets that are currently industry standard.
Gaming is likely to be up to five times faster thanks to the low power GPUs featured in the chips, while web browsing is expected to be twice as fast.
Further enhancing the devices’ gaming and media credentials are Nvidia GeForce graphics core and an H.264/VC-1/MPEG 4 1080p HD video engine.
Chang Ma, Vice President of LG’s Marketing Strategy Team, stated: "LG is committed to making its Optimus Series smart devices the de facto standard in speed and graphics performance.
"We selected Nvidia because it is the visual computing leader and has a long history of creating amazing consumer experiences."
News of LG’s plans comes after Top10.com exclusively revealed it is trialling a new app-based service exclusively for Android smartphones, in a further sign of its drive to sweeten the appeal of its handsets.
The sole LG Android phone to have hit the market so far is the LG Optimus 540, which runs the 1.6 version of the platform and is home to a 3.15 megapixel camera and a three-inch touchscreen.