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  5. LG prepping app service for Android phones – exclusive

LG prepping app service for Android phones – exclusive

LG prepping app service for Android phones – exclusive

LG is trialling application-based services for future Android phones, a test participant has revealed.

According to our source, the LG Channel offers users access to a choice of magazine and style apps as well as applications from consumer sites, all of which are accessible from a single screen.

Brands and magazines onboard already include lad mag Maxim and Coco Chanel, which will sit alongside the likes of TopTable and Trip Advisor.

The brand-affiliated apps, some of which are exclusive and include a number of high-end fashion labels, reportedly allows products to be purchased directly.

Also undergoing trials is LG’s Superchannel service, which appears to be a one-stop app overview that offers users the chance to instantly view updates, bulletins and new content from the LG Channel Apps.

It is not yet known when LG plans to bring the services to market or how payment will be processed.

News of the move comes as the South Korean company has lost market share of late to the likes of deadly rival Samsung and HTC, both of which have capitalised more effectively on the boom in demand for Android smartphones.

It’s unlikely to have escaped LG’s attention that their competitors’ success on the platform is down in part to their popular HTC Sense and Samsung TouchWiz custom user interfaces - an innovation LG has perhaps tellingly yet to adopt.

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