Microsoft has found an unusual way of celebrating the Release To Manufacturing (RTM) of is upcoming Windows Phone 7 operating system - by holding a funeral procession of its rivals’ handsets.
It’s not uncommon for rival companies to take a dig at each other whenever and wherever possible, but when Microsoft employees took the streets of its Redmond campus dressed up as undertakers, hearses and mourners as they paraded giant mockups of iPhone and BlackBerry handsets you know they mean business.
To top it off, they even performed a nerdy rendition of Michael Jackson’s Thriller music video (see below).
It’s a bold move indeed, but one which will come back to haunt the company for years if Windows Phone 7 fails to take off and suffers a premature death of its own.
Still, it’s good to see Microsoft employees being buoyant about the operating system, which many consider to be a make or break release for the company’s bid to regain lost ground in the smartphone market.
The first Windows Phone 7 phones are expected to go on sale in Europe next month, with LG, Samsung and HTC among some of the major players working on handsets. Microsoft is rumoured to be planning a less grim event on October 11th in New York to officially launch the OS.