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  5. Windows Phone 7 suffers UK shortages, Orange hit hardest

Windows Phone 7 suffers UK shortages, Orange hit hardest

Windows Phone 7 suffers UK shortages, Orange hit hardest

Windows Phone 7 has been hit hard with stock shortages just two weeks into its UK rollout, as tremendous demand from punters outstrips supply.

Orange has been affected the most from the shortages after being unable to procure enough units of the HTC Mozart and Samsung Omnia 7 to fulfil an overwhelming number of pre-orders.

An Orange spokesperson said: “We have been working with our handset partners to roll out Windows Phone 7 devices across our retail footprint as swiftly as possible.

“We can confirm that, as part of this process, we have been running a pre-order service whereby customers are given an incentive in those stores who have yet to receive stock, and we are working with our suppliers to meet customer demand as a number-one priority.”

The network is offering £20 HMV vouchers as a goodwill gesture to all pre-order customers still waiting to pick up the hot-selling smartphones.

It’s not entirely clear what’s causing the stock shortfall. However, BusinessWeek has suggested that a shortage of AMOLED panels may be to blame, which makes sense, as Samsung is the dominant AMOLED supplier in the world.

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