Microsoft is set to launch a revamped Bing application for the iPhone, bringing a host of new features and improvements to entice iFans away from rival Google.
The update to version two-point-oh comes with Streetside on board, which is basically Microsoft’s answer to Google’s Streetview. This gives users the ability to navigate beyond the grid and directly onto the streets in full 360 view.
While getting your bearings can still take a bit of effort, the app compensates with a greater amount of detail to surrounding environments than Google’s effort.
Additionally, the latest iteration adds social networking integration to search results, allowing users to share content they ‘like’ with their Facebook friends. We’re not too sure about this, but we do like that you can now ‘check-in’ at places on Facebook and Foursquare from within the app.
However, perhaps the coolest feature in the offing is ‘Panorama’ creation, demonstrated by the Bing architect “Blaze” to Cnet.
This utilises the iPhone camera, gyroscope and compass, plus some clever real-time visual tracking to create panoramic views of any environment. Users may then share their work with others, which opens up new possibilities for sharing travel experiences for outdoorsy types. Unfortunately this won’t be part of the update as it’s not yet ready, but we definitely expect it to be a part of the next edition.
Bing 2.0 will arrive on the App Store very soon.