Google Latitude is now officially available for the iPhone, after debuting in the App Store last week before mysteriously disappearing.
The app enables smartphone users to share their physical location on Google Maps and, perhaps more worryingly, see where their nearest and dearest are too.
Natch, there’s some fairly heavy privacy measures, though. For a start, the app is opt-in only. And there’s the option to turn off the auto background updating, so that folk don’t know where you are during your every waking hour.
Google stated: “Since launching last year, Latitude’s focus has always been on one goal: make it simple to stay in touch with friends and family by sharing where you are with each other.
“Now, you can use Latitude on your iPhone just like the more than 9 million people actively using it from Android, BlackBerry, Symbian, and Windows Mobile smartphones.”
The Google Latitude app is free to download and will run on an iPhone 3GS or iPhone 4 running iOS 4.0 or above.