A study conducted to find the “most desired” smartphone operating system has revealed that Apple’s iOS is a bigger draw for the ladies, while Android continues to be the top choice for men.
Market research firm Nielsen released data that paints a clear picture of the gender discrepancy when comes down the choice of smartphone OS.
No less than 30.9 per cent of women prefer iOS, compared to just 22.8 per cent willing to pick Android. However, Google’s platform is still a hit with blokes and geeks alike, with 32.6 per cent of the less pretty sex naming it their number one OS.
The study also found that iOS is the operating system most desired by both genders, with 30 per cent likely to upgrade to an iDevice next. Android isn’t far behind, though, managing an impressive 28 per cent of prospective buyers.
Back in August, a similar study revealed that iPhone owners, particularly females, are more “promiscuous” than their Android-toting counterparts. Putting two and two together, it’s not hard to see that Apple’s smartphone clearly has a bigger sex appeal, especially for women.
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