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  5. Android app sales not up to par, says Google

Android app sales not up to par, says Google

Android app sales not up to par, says Google

A key Android mover and shaker at Google has expressed disappointment at sales of paid-for apps from the search giant’s official download store, the Android Market.

The last 18 months has seen sales of Android phones explode, with some 300.000 reportedly activated daily. As a result the OS is the fastest growing in the US right now.

However, while consumers are keen to get onboard with the platform, they’re a lot less taken with paying for apps to use on their smarties, it seems.

Addressing developers at a conference in San Francisco, Eric Chu, Android platform manager, confessed that he is “not happy” with how many paid-for apps are being sold.

However, he’s got some plans up his sleeve to turn things around. One improvement in the pipeline is a better way of searching apps via tweaks to the Market ranking algorithm – something that even the most committed Fandroid would concede is long overdue.

Chu also disclosed that in-app payments are on the way too sometime in Q1, opening up scope for lots more DLC for games and the like.

Via:

Forbes

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