It’s not a secret that Microsoft’s Windows Phone 7 operating system hasn’t got off to a flying start. But whatever phone makers might've thought about the platform's showing, they've yet to go on record with their disappointment. Until now that is, with LG becoming the first manufacturing partner to speak out of its disappointment.
Although the Redmond giant’s reboot of the ill-fated Windows Mobile platform has been generally well received in tech circles, with top-end handsets from multiple major smartphone makers garnering positive reviews, its commercial reception has been less-than-glittering to say the least, with Google’s Android continuing to dominate the mindshare of consumers.
In an interview with Pocket-Lint, James Choi, marketing strategy and planning director for LG, said: “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.”
However, he added that despite the poor sales there is still promise in the platform.
“We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.”
He also noted that growth was being limited by “higher tier” handsets that are too expensive for early adopters and that “once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow”.
Microsoft recently claimed at this year's CES tech expo that it had sold to retailers around 1.5 million handsets running Windows Phone 7.
Meanwhile, Sony Ericsson has confirmed that it has no plans to jump on board with Microsoft’s OS in the immediate future and is fully committed to Android for now with the upcoming releases of the Sony Ericsson Arc and the rumoured Xperia Play (or PlayStation phone as it’s more commonly known).
Steven Walker, stand-in head of global marketing at Sony Ericsson, told Pocket-Lint: “We continue to engage in a relationship with Microsoft, but we haven’t made any concrete announcement about when and how we would introduce Windows phone 7 into the portfolio.
“We do think it’s important at this moment in time to focus our external messaging on Android based products.”