Microsoft has filed for a motion with the U.S. Patent and Trademark Office to refuse Apple’s claim over the App Store trademark, citing it is a “generic term” that everyone should be allowed to use.
The phrase 'App Store' was filed back when Apple launched the store in 2008. It has since become an integral part of the iPhone experience. However, the trademark has not actually been approved and its current status now shows “an opposition is now pending at the Trademark Trial and Appeal Board".
Microsoft argues: "'App store' is a generic name that Apple should not be permitted to usurp for its exclusive use.
"Competitors should be free to use 'app store' to identify their own stores and the services offered in conjunction with those stores.”
It’s unclear whether or not the trademark will be refused based on Microsoft’s rationale, given the term has now become synonymous with the Apple brand.
What confuzzles us even more is why now? It seems a bit convenient trying to deny a competitor a trademark two years after it was filed. At best Microsoft will delay the application, but it’s highly unlikely that Apple will give it up easily to such petty rivalry.
Source: Yahoo via CVG
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