Nokia is pulling the plug on its Ovi unlimited music download service in 27 countries, including the UK, following poor take up of its ‘Comes With Music’ handset bundles.
After a two-year run with the package designed to entice youngsters and music enthusiasts alike to pick up its range of low to mid-range handsets, the smartphone giant has decided to put the final nail in its coffin, with reports of license deals with major labels already running out at the end of last year.
Rest assured, this will not affect the Ovi music store itself and the Music Unlimited service for existing customers or new ones (while stock lasts) will continue to operate as normal for the duration of their subscriptions.
Nokia said in a statement: "There will be no disruption to the service for our existing customers in these markets or anyone who in the future purchases an Ovi Music Unlimited-edition device from stores while stocks last -- they can continue to enjoy unlimited downloads for the duration of their original Ovi Music Unlimited subscription and keep those tracks forever."
While lacklustre sales have undeniably contributed to the demise of the service, Nokia also blamed the DRM (Digital Rights Management) approach.
It said: "The markets clearly want a DRM-free music service".
However, the Finns aren’t completely giving up on the UK market.
"We are currently working with our partners to deliver new, innovative music services as part of the Ovi experience during 2011.”
Nokia will carry on selling 12-month subscriptions to unlimited music downloads in China, India and Indonesia, and 6-month subscriptions in Brazil, Turkey and South Africa, where the service has been more successful due to the absence of better alternatives in those regions.