Sales of Android phones surged by almost 1,600 per cent across Western Europe last year, new figures reveal, driven by a host of affordable handsets running Google’s OS.
According to data from IDC, sales of Android phones rose from 470,000 units in 2009 to a whopping 7.9 million last year. That equates to staggering year on year growth of 1580 per cent.
The increase means that Android now accounts for 31 per cent of the market for smartphones. Last year, it commanded a share of just four per cent.
IDC’s findings also revealed a concomitant upswing in demand for smartphones across the board. High-end handsets made up 44 per cent of all phones sold over 2010 – up from 25 per cent the previous year.
Franciso Jeronimo, Mobile Devices Research Manager at IDC, stated: “The last quarter of 2010 clearly shows the trends for the coming years in Western Europe.
“The Western European mobile phone market will be dominated by smartphones, and Android will be the king of the hill.”
He added: “Android surged from four per cent to 31 per cent market share in less than a year to become the market leader in 4Q10 and the fastest growing operating system ever.”
News of the report comes after Tesco Mobile yesterday revealed that demand for Android phones has overtaken iPhones on its network for the first time.