Google’s Android operating system has overtaken BlackBerry as the number one smartphone platform in the US and is also leading the charge in the UK, according to latest market research figures.
Stats published by The Nielsen Company reveal that the collective market share of the Android platform has now surpassed that of its rivals stateside, with 29 per cent of smartphones now running Google’s platform compared to 27 per cent of iOS and stat missing here? BlackBerry OS powered handsets respectively.
However, Research In Motion and Apple continue to dominate smartphone sales when compared to individual manufacturer. HTC is the closest Android manufacturer with 12 per cent of sales, just slightly ahead of Motorola’s ten per cent.
Meanwhile, Android is also setting the charts on fire in the UK. According to a study by market research firm Kantar Worldpanel ComTech, Android now claimed 37.4 per cent of all smartphone sales in the UK as of the week ending February 20th, up by 8.3 per cent compared to the same period last year.
BlackBerrys managed to grab onto second place with a 23.3 per cent share, followed by iOS at 22 per cent.
Kantar Worldpanel explained that the driving force behind the growth of smartphone platforms, particularly Android, has been the result of previously non-smartphone owners getting onboard as well as many switching from ailing platforms such as Symbian.
Source: Nielsen, Kantar Worldpanel