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Android dominates European smartphone market, survey shows

Android dominates European smartphone market, survey shows

Android’s seemingly irrepressible march to worldwide smartphone dominance continued apace in the first quarter, new figures reveal.

According to a survey conducted for Kantar Worldpanel ComTech, Android phones are now number one in Britain, France and Germany where its smartphone market share stands at 38 per cent, 35.9 per cent and 35.5 per cent respectively.

Google’s OS recorded an even more impressive showing in US, where it’s now running on 54.7 per cent of smarties, and in Japan where it’s way out in front with 58.3 per cent.

However, while Android is definitely on top in Western Europe, the landscape of the market differs greatly from country to country, said Kantar’s Consumer Director Dominic Sunnebo.

Sunnebo explained: “It may seem that Android is moving forward virtually unchallenged in Europe. But once you start to dig a little deeper, it can be seen that each country has a very different OS make-up.

“For example, in Great Britain BlackBerry is responsible for nearly 25 per cent of all Smartphone sales with its customer base increasingly dominated by under 25s and females; while in Germany BlackBerry’s market share is just 3.4 per cent, as the brand is still primarily seen as a business-based device.”

The research covers the 12 weeks to March 20th 2011.

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