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iPad to rule tablet market until 2015, says Gartner

iPad to rule tablet market until 2015, says Gartner

The iPad will be the best-selling tablet for the next three years, an influential market research firm predicts, amid slow sales for rivals' efforts.

Gartner forecasts that Apple’s tablet will command 69 per cent of the market this year. And, despite challengers gaining ground, it’s expected to still own 47 per cent of the space by 2015.

Android tablets are likely to grab around 19 per cent this year and to double that share to 38 per cent in three years’ time.

News of Gartner’s predictions comes after the first tablet to showcase the Honeycomb version of Android, the Motorola Xoom, recorded less than 100,000 sales since dropping back in February.

To put that in some kind of perspective, the iPad 2, which landed a month later, is estimated to have racked up 2.5 million unit sales already. And more soberingly for Google, between 500,000 and one million were shifted on the first day of sale.

Carolina Milanesi, research vice president at Gartner, attributed the iPad’s supremacy to its user-friendly UI and broad range of apps.

She said: "Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering hardware and then trying to leverage the platform ecosystem.

Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience.”

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