Sony Ericsson (SE) has announced that it has become the first Android manufacturer to have its own dedicated channel on the Android Market, allowing smartfans to gain easier access to apps designed specially for their phones.
Owners of SE smartphones can now launch the Android Market and find a new icon aptly labelled 'Sony Ericsson' in the same location where the ‘My Apps’ icon used to be. My Apps, in case you’re wondering, is not gone and can still be accessed by tapping the menu button.
SE posted in its official blog: “Today we’ve launched our very own channel in Android Market. We’re the first mobile phone manufacturer to do this and I’m really excited to see what we will be able to use it for.
“It should start to become available for most of you out there starting from today. It is an operator dependant feature though so it will not be there for all of you but most of you will get it.”
It’s not clear whether the apps listed in the channel are compatible with all SE Android phones or are device-specific. But in any case, a dedicated section to download additional proprietary widgets and whatnot should significantly reduce the amount of bloatware users have to deal with when purchasing a new phone.
If custom apps, better yet, custom skins, such as SE’s own TimeScape UI can be made an optional download rather than forced down on users, it could significantly speed up the release of handsets as well as the rollout of updates.
Sony Ericsson Blog
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