Electronics and entertainment giant Sony has announced that will soon be bringing its Music Unlimited service to the just-released Xperia Play.
Speaking to Eurogamer, Shawn Layden, executive VP and CEO of Sony Network Entertainment, has revealed that Music Unlimited, which is a part of Qriocity, Sony’s recently launched on-demand music streaming service for its range of televisions and the PlayStation 3, will be available to Xperia Play handsets and a range of other Android handsets sometime “this year”.
"The idea is to make your PlayStation ID your ubiquitous sign-on wherever you go and also allow you to trade off the same wallet”, he added.
To those who have used the likes of Spotify or Grooveshark, Music Unlimited works the much same way and requires and monthly subscription fee of £9.99.
Sony’s intention to expand the service beyond its own product line is not the least bit surprising as the more people use it, the more roubles it stands to make. Whether or not it will be able to complete with its more established rivals remains to be seen . But it has the luxury of owning its own music studio, which means it can flex its muscles to get other studios on board in more territories than its competitors.
And with Apple seemingly unfazed by the rise of music streaming and the potential threat it poses to its iTunes service, the ball is in Sony’s court to avenge the death of its Walkman at the hands of the iPod.